Adam Lambert is many things—chart-topping singer, Queen frontman, Earth's ambassador to planet Glitterock. And now we can add fashion model to that list of accolades.

The "Ghost Town" singer is the new face of Macy's "American Icon" campaign for summer 2016.

"This year, American Icons is all about the celebration of music, and we’re offering a medley of different experiences for customers to get involved," explains Macy's chief marketing officer Martine Reardon.

"In our advertising campaign, we pay tribute to locations rich with music history, such as New Orleans and Memphis, as well as some of the hottest musical talent today."

Lambert brings his rocker edge to the campaign in tailored fashions from Macy's INC International Concepts brand, while fellow signer Austin Mahone embraces festival style for the campaign with a more casual look.

The American Icon campaign will also introduce Macy's first digital music festival on YouTube,benefitting Got Your 6, which supports veterans and their families.

h/t: The Fashionisto